So we switched the focus.
The League of Defenders turned four core parts of Cybereason's promise, detection, prevention, response and analysis, into four characters: Detectia, PreventiD, The Respondor and Inspektus. Each defender was linked to a specific Cybereason product and the role it played in protecting the organization, giving every character a purpose beyond the campaign itself.
A complex cybersecurity proposition, and a portfolio of different products, became one simple idea people could immediately understand: a team of highly specialized defenders, each built for a different part of the fight.
And because the idea came from the products rather than from a visual trend, it could become much more than a campaign.
The League became part of a broader brand experience spanning identity, website and digital platforms, imagery, sales materials, reports, white papers, iconography and the systems needed to keep everything consistent.
One strategic thought. A whole world to build from it.
