Montepio is the magazine of the biggest bank in Portugal. It is printed in 500.000 copies and is distributed to the customers of the bank. Innovation Media Consulting was assigned the job of rethinking the whole magazine. We were commissioned to redesign the magazine based on a new editorial formula consisted of 5 different sections. We designed a new system and clearly marked the sections with numbers and colours. We proposed and finally used different paper types that suited the content of each sections. The use of illustrations and info graphics gave it its new distinct identity. It was among the five finalists for the worlds best redesigned magazine award from the SPD in 2012.